A new report from Edmunds reveals that while the effects of President Trump's 25% tariff on auto imports haven't fully materialized, consumer behavior is already changing. About 37% of car buyers are accelerating their purchase plans to avoid potential price increases, while 25% are postponing purchases due to uncertainty. Despite only a modest 2.2% increase in average vehicle prices, there is heightened sales activity as consumers worry about future tariff impacts. Automakers have leveraged this urgency to clear existing inventory, suggesting an imminent shift in the market amidst current stability.
Though tariffs are not yet causing widespread price increases, they are already influencing consumer behavior, prompting 37% of buyers to expedite their car purchases.
While many buyers are anticipating price hikes due to tariffs, the market still appears stable, with an increase in sales volumes and a 2.2% rise in average transaction prices.
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