Donald Trump criticized Jaguar Land Rover's (JLR) rebranding strategy and recent advertising efforts, stating the company is in turmoil. The criticism occurred shortly after JLR announced PB Balaji as its new CEO, who will take over in November as the first Indian to hold the position. JLR has faced a slump in sales with a 15.1% decrease reported and has initiated a voluntary redundancy plan to reduce costs. Despite recent challenges, the company has reported profits for the past ten quarters.
Donald Trump criticized Jaguar Land Rover's rebranding strategy on Truth Social, declaring the company was in 'absolute turmoil' and labeling their advertising as 'stupid' and 'seriously WOKE'.
JLR announced PB Balaji will take over as CEO in November, marking the appointment of its first Indian CEO and a shift in leadership after Adrian Mardell's retirement.
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