Bombay Sapphire has launched the 'Step into the Blue' campaign, focusing on its distinctive gin bottle and brand assets across digital and media platforms in the UK and Italy. The campaign, described as warm and transportive, encourages consumers to savor everyday moments, inspired by the brand's signature blue color. Global VP Natasha Curtin reflects on the importance of immersive experiences and highlights the brand's goal of creating marketing that resonates deeply. Research shows that consumers are increasingly seeking genuine connections and moments of wonder, making this campaign timely and relevant.
Bombay Sapphire has launched 'Step into the Blue' campaign, celebrating its gin bottle and encouraging consumers to savor life's simple moments in a fast-paced world.
Global vice president Natasha Curtin describes blue as more than a color, viewing it as a symbol of discovery and an invitation to freshness in everyday life.
The brand emphasizes the need to create immersive experiences that are not just seen but felt, especially in the current marketing landscape.
Recent studies indicate that consumers long for real connections and moments of awe, reflecting a desire to be present and appreciate their surroundings.
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