The Potential Resurgence of Gin Goes Through Simon Ford
Briefly

"The more you get to know about Fords Gin, you realize we're really nerdy about gin and equally as nerdy about cocktails," Ford says.
"Anyone concerned the gin boom is over should look more positively to 2025, as globally, the category is only getting started," Kiely suggests.
"Fords Gin is designed to be versatile and work across an array of classic cocktails. At 90-proof, it adds body and doesn’t get lost in mixed drinks."
"Even after a decade-plus in the market, Fords is still making waves; the brand recently relocated its distillery and launched an impressive in-house bar."
Read at InsideHook
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