Companies often grapple with top-of-funnel campaigns that yield low conversion rates. Sneh Kakileti from ZoomInfo highlights that inefficient marketing stems from insufficient customer data.
Inaccurate or incomplete customer data can severely impact marketing effectiveness. Data enrichment addresses these issues by filling gaps and enhancing data accuracy for better targeting.
Personalization is key to engaging customers effectively. Data enrichment supports this by adding context to customer profiles, which helps in crafting tailored interactions.
Companies facing issues like low retention or missed upselling opportunities may not fully understand their customer behaviors. Data enrichment can provide the insight needed to develop targeted strategies.
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