"Finding your best match in a pile of dating app profiles is sort of like spotting a loyal ecommerce customer in a sea of casual online shoppers."
"Lead scoring is the process of ranking potential customers, or 'leads,' based on the probability they will convert to paying customers."
"Calculating a potential customer's lead score helps you determine next steps. For example, you might prioritize leads with strong conversion potential by asking your sales and marketing teams to reach out to them personally."
"Your lead scoring model encompasses the types of data you'll collect and analyze in order to assign points to leads."
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