The article emphasizes the importance of both accessibility and inclusion in email marketing. Accessibility relates to how emails function, particularly for users relying on assistive technology, while inclusion pertains to the message conveyed through design and copy. Effective email campaigns require mobile-friendly coding, high color contrast, and meaningful imagery that resonates with diverse audiences. Tools like Litmus Accessibility Testing can help marketers create emails that are not only accessible but also inclusive, ultimately enhancing engagement and strengthening customer relationships.
When people hear about email accessibility, they tend to jump straight to screen reader users, for example, but that's not really the whole picture.
Accessibility and inclusion are the foundational elements to emails that perform well with your audience, but they're not technically the same.
Make your emails accessible by focusing on mobile-friendly code techniques, high color contrast and alt text, and semantic coding elements.
Creating accessible and inclusive emails is easy with Litmus Accessibility Testing.
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