Bigger isn't always better; when Morning Brew surpassed one million subscribers, their revenue dropped by 23%. An optimal subscriber number balances revenue with engagement.
The ideal subscriber base is between 10,000 and 50,000 engaged users, which allows for meaningful revenue while maintaining quality interactions and personalized communication.
Smart newsletter operators leverage referral systems and tools like Beehiiv and Sparkloop, earning revenue via recommendations as they grow their subscriber base profitably.
Cross-promotions can significantly amplify growth. Rather than just focusing on the size of your audience, consider how to engage with others effectively and share audiences.
#newsletter-growth #subscriber-engagement #marketing-strategies #revenue-optimization #referral-programs
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