Lifecycle email marketing supports retention and engagement for business sustainability, vital for long-term success, yet only 44% of marketers currently utilize this strategy.
Marketers should embrace lifecycle emails, segmentation, and dynamic content to create personalized, relevant messages that cater to the different phases of the subscriber journey.
As customer needs evolve, email strategies must shift from mere aesthetics to being timely and personalized, ensuring messages resonate with the audience.
AI tools in marketing can reduce time on repetitive tasks, but they also bring potential shifts in strategy that could enhance overall effectiveness.
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