Segmentation enables businesses to group customers with shared attributes, allowing for personalized marketing efforts that boost customer engagement by over 90%.
Shopify's new segment triggers automate marketing, enabling businesses to send targeted messages based on customer behavior, enhancing efficiency and personalization.
Using Shopify Flow, you can create automated actions based on customer segments, making marketing not only more personalized but also more effective by utilizing existing customer data.
The system of triggers, conditions, and actions allows businesses to automate processes like tagging customers or triggering marketing emails when they join or leave segments.
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