Email segmentation is the strategic practice of dividing your audience into smaller, focused groups based on specific criteria like behavior, interests, or demographics.
Segmentation groups your target audience by shared traits, while personalization customizes content for individuals, creating highly relevant emails that resonate with each subscriber.
With segmentation driving relevant content, email marketing delivers a high return on investment, yielding $36 for every dollar spent on average.
By tailoring messages to customer segments, you increase engagement and directly boost sales, as subscribers are more likely to act on content that reflects their interests.
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