As a business owner, you've probably heard the buzz: Social media is the future. Whether it's TikTok, Instagram or Facebook, you're told that's where your customers are, and that's where you need to be. And while social platforms certainly play an essential role in any modern business strategy, there's one channel many entrepreneurs continue to underestimate: email marketing.
When you think about social media, with ever-changing algorithms, your posts may not even reach a fraction of your audience. Email, on the other hand, is direct. You don't have to fight with algorithms to communicate your message. It's you and your audience. There are no middlemen involved.
If you're relying solely on social media to build and communicate with your audience, you don't own those relationships - the platform does. At any moment, a platform could change its algorithm, or worse, shut down your account, leaving you scrambling to reconnect with your followers.
Email allows you to own your list. No one can take it away from you. It is still, hands down, one of the most effective ways to build relationships, generate leads and convert customers.
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