"Creative studio Weekdays is waking up brand identities to vibrant aesthetics."
"However, further than just aesthetic, Weekdays' founder Todd Vanneste tells us the studio is drawn to explorations of "how people interact with brands and spaces," balancing both clarity and storytelling. When dealing with packaging, consumers need to know what they're buying - and it helps that Weekdays' designs stand out from the shelf."
Weekdays revitalizes brand identities with vivid, energetic aesthetics that help products stand out visually. The studio is drawn to explorations of how people interact with brands and spaces and seeks a balance between clarity and narrative. Packaging design emphasizes immediate consumer understanding of what is being purchased while using distinctive visual language to attract attention on crowded shelves. The studio integrates functional clarity with storytelling so brands communicate purpose and personality simultaneously. Visual strategies create memorable shelf presence while ensuring product information remains clear and accessible to shoppers.
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