New Orleans is undergoing significant beautification efforts in anticipation of the Super Bowl, including $21 million in decorative lighting on bridges, newly paved roads, and thousands of planted flowers. These enhancements are aimed at attracting the projected 150,000 visitors and over 100 million television viewers, transforming the city into a more vibrant and attractive destination. Local residents have remarked on the dramatic changes, with comparisons drawn to Disneyland and Las Vegas, reflecting the city's desire to make a strong impression during this high-visibility event.
The pair of bridges that span the Mississippi River have been draped in $21 million worth of decorative lights, showcasing the city's preparations for the Super Bowl.
City leaders are counting on the spectacle of the Super Bowl to serve as a giant ad for New Orleans as a visitor destination.
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