In this episode of The Speed of Culture podcast, Matt Britton interviews Angie Klein from Verizon, who discusses innovations in consumer engagement. Klein emphasizes a shift towards personalization with services like MyPlan and MyHome, allowing users to customize their wireless and broadband packages. This addresses the increasing desire for flexibility amid rising subscription fatigue. Moreover, Verizon strategically bundles popular streaming services at discounts to streamline consumer choices. Klein's insights detail how Verizon is setting new standards in mobile, home connectivity, and AI-driven customer experiences, ultimately enhancing consumer trust and loyalty.
As subscription fatigue grows, companies that empower consumers with flexibility will build deeper trust and long-term loyalty.
By prioritizing choice and transparency, Verizon is eliminating unnecessary costs and making its offerings more valuable.
Verizon is cutting through the clutter by bundling top-tier services like Netflix, Max, Disney+, and YouTube Premium at an exclusive discount.
Angie Klein is a consumer-first strategist and marketing innovator, reshaping how Verizon approaches wireless and home broadband services.
#consumer-engagement #telecommunications #digital-transformation #personalization #streaming-services
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