How Bath & Body Works Comes Up With Its Holiday Scents
Briefly

"Every year, Bath & Body Works releases 250 new fragrances, but it puts muscle behind just a few, like Perfect in Pink, that it expects to carry the holiday shopping season."
"Bath & Body Works, which sells some $7.4 billion of lotions, perfumes and candles each year, especially benefits from the gift-giving imperative of the season."
Read at www.nytimes.com
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