Instagram is launching Instagram Map, allowing users to share their recent active location and discover location-based content from friends and creators. The feature, designed to enhance coordination for hangouts, is off by default and only updates when the app is opened, unlike Snap Map, which allows real-time updates. Users can also leave short messages known as "Notes" on the map, expanding interaction. The new feature positions Instagram directly against Snapchat's location-sharing capabilities, aiming to capture a share of Snap Map's user base.
Instagram Map lets users share their most recent active location and discover location-based content, aiding coordination for hangouts among friends and in-app exploration.
Unlike Snap Map, location sharing is off by default on Instagram Map, with updates only occurring when the app is opened, lacking real-time sharing capabilities.
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