Oxford University Press has named "brain rot" its 2024 Word of the Year, reflecting a growing concern about mental decline due to excessive digital consumption.
The term “brain rot” has seen a 230% increase in usage, particularly among young people on social media expressing concerns about mental deterioration from trivial online content.
Casper Grathwohl, president of Oxford Languages, noted that the rise of the term illustrates the rapid changes in language influenced by social media, highlighting a cultural phenomenon.
The origin of "brain rot" dates back to a quote by Henry David Thoreau in 1854, emphasizing its long-standing relevance in discussions around mental health.
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