In the early 1970s, advertising executives Ron Travisano and Jerry Della Femina faced the challenge of promoting a lackluster brand of pet food. Upon observing a cat's odd behavior while eating, they conceived the idea for a memorable commercial featuring a cat that appeared to be singing. The resulting ad was not only successful but also earned the Clio Award, solidifying Meow Mix's brand identity with its catchy jingle and the tagline 'The cat food that cats ask for by name.' Over time, this jingle became synonymous with the product, showcasing the power of creative marketing.
In a moment of creative inspiration, ad executives Ron Travisano and Jerry Della Femina transformed a mundane video of a cat choking into the iconic singing-cat commercial for Meow Mix.
The catchy tagline, 'The cat food that cats ask for by name,' along with the memorable jingle helped catapult Meow Mix to recognition, earning noteworthy accolades.
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