"Remember when the internet felt like finding a secret, sprawling attic full of weird treasures? Back when you could actually stumble upon a deeply niche fan site for a forgotten TV show, or read a friend's real, unfiltered feelings on their messy personal blog? It was messy, it was personal, and honestly, it felt like freedom. Now? Now the internet feels less like a space for genuine connection"
"The truth is, the internet isn't fun anymore. We're all spending less time feeling inspired, more time complaining about being online, and almost everyone seems exhausted by the endless scroll. The vibe is a collective, exhausted, "Ugh, I'm just here because I'm used to it, not because I actually enjoy it." So, how did we go from the wild, exhilarating digital frontier to this homogenised, soul-crushing chore? Let's break down why our beloved web has become the biggest source of burnout."
The internet once felt like a secret attic of weird treasures, niche fan sites, and unfiltered personal blogs that offered messy, authentic freedom. Platforms shifted toward maximising ad revenue, optimising feeds for engagement, and turning every interaction into an attention-extracting transaction. Users experience endless scrolling, decreased inspiration, and a collective exhaustion that resembles obligation rather than enjoyment. Constant optimisation and advertising have homogenised online spaces into sterile, highly curated environments. The resulting attention economy and algorithmic prioritisation have made the web feel like a soul-crushing chore rather than a place of discovery.
Read at Her Campus
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