In today's feedback-driven culture, businesses seek constant input from customers about their experiences, transforming every transaction into an opportunity for engagement and relationship-building.
Robert Thompson notes that the pursuit of reviews reflects the ultimate manifestation of capitalism, shifting our transaction interactions from mere exchanges to ones laden with social significance.
People appreciate being asked for their opinions, reflecting a societal shift towards transparency and the sharing of personal experiences, which is facilitated by digital platforms.
We're living in an era where everyone's a potential influencer, as the rise of social media has made personal opinions public and valued, no longer private.
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