The article discusses the significant challenges facing the television industry in accurately measuring viewership ratings, particularly in light of the rise of streaming services like Netflix, Hulu, and Amazon Prime Video. Traditional measurement systems, primarily Nielsen, struggle to keep pace with rapidly changing viewing habits. Advertisers depend on reliable ratings to determine commercial rates, but confusion around actual viewership numbers has left the industry on shaky ground. This situation has escalated over the last decade, with industry leaders highlighting an urgent need for a more effective measurement system to adapt to current viewing trends.
Last month, the Golden Globes drew 10.1 million viewers. No, wait, maybe 9.3 million. The very same night, Sunday Night Football attracted 28.5 million people.
Ratings have long been the currency of the TV business, helping to determine how much media companies can charge for commercials.
It is more chaotic than it's ever been, said George Ivie, the chief executive of the Media Rating Council, a leading industry measurement watchdog.
But things started to go sideways after the emergence of streaming services like Netflix, Hulu and Amazon Prime Video.
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