Social commerce is experiencing rapid growth, projected to exceed $100 billion by 2026, and is anticipated to account for over 8% of total e-commerce sales. Beauty products are a significant driver, making up over 50% of global sales in this sector. TikTok Shop, as a key player, has gained traction among small businesses due to low entry barriers. Its success is supported by AI automation tools and the trend of LIVE selling, which enhances real-time interaction between sellers and customers.
Social commerce is booming and set to hit over $100 billion in 2026, with some product areas, such as beauty, now accounting for over 50% of global sales.
TikTok Shop has quickly become a force in online retail, with sales increasing by 120% in the US over the last year and showing triple-digit growth in the UK.
AI-driven tools like automated messaging are becoming essential for small businesses in social commerce, providing them a competitive edge.
The rise of LIVE selling on TikTok Shop allows sellers to interact with potential buyers in real time, enhancing customer engagement and product understanding.
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