Carly Gomez and Amondo Redmond are appointed as CMOs for Crocs and Heydude, respectively, with both reporting to Terence Reilly. Reilly aims to elevate creative direction and develop a global narrative for the brands. Following a revenue decline at Heydude, Crocs seeks to enhance marketing strategies and reach wider consumer demographics. Increased brand awareness among women shoppers has been notable, with a targeted shift in marketing efforts resulting in a 35% growth in North America.
Carly Gomez has been appointed as senior vice president and CMO for Crocs, while Amondo Redmond joins Heydude as CMO, both reporting to Terence Reilly.
Reilly's objective is to enhance creative direction for Crocs and Heydude while establishing a global narrative to engage consumers.
Crocs aims to improve the marketing performance of both brands, particularly after experiencing a decline in Heydude's revenue in Q2.
Heydude has shifted its marketing strategies to enhance brand awareness among women, achieving a 35% increase in North America.
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