Sellvia's automated email workflows now produce more than $370,000 per month and have recovered over 2.1 million lost transactions while re-engaging 120,000+ inactive customers automatically. Email marketing delivers strong ROI, returning about $42 for every $1 spent, and reached $12.3+ billion in revenue globally in 2024. Email user reach is projected at 4.6 billion worldwide by 2025. A majority of consumers—81%—prefer receiving promotional content via email. Email provides direct access to subscribers' inboxes, allowing ownership of the customer relationship without social media algorithm constraints.
Here's what happened when ecommerce platform Sellvia implemented automated email workflows: they now generate $370,000+ per month from their email campaigns alone. Even more impressive? They've recovered over 2.1 million lost transactions and re-engaged 120,000+ inactive customers-all on autopilot. If you're questioning whether email marketing still works in today's crowded digital landscape, you're asking the right question. With TikTok ads, Instagram reels, and countless other "shiny new" marketing tactics competing for attention, it's natural to wonder if email has lost its edge.
The reality? Email marketing isn't just surviving-it's thriving in ways that might surprise you. Why Email Marketing Still Dominates in 2025 The Numbers Don't Lie: Email Marketing ROI Statistics Email marketing continues to outperform other digital channels by significant margins: ROI: Email delivers $42 for every $1 spent Reach: 4.6 billion email users worldwide projected for 2025 Performance: Email marketing revenue hit $12.3+ billion globally in 2024 Customer Preference: 81% of consumers prefer receiving promotional content via email over other channels
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