Google introduced several new Google Ads Performance Max controls and reporting features. These include campaign-level negative keyword lists, increased search theme limits from 25 to 50, and expanded demographic targeting options. Enhanced reporting for new customer acquisition, goal diagnostics, and new creative recommendations are also part of the update. Specific features like device targeting, age exclusions, and a beta for gender exclusions provide advertisers with more precise targeting capabilities to optimize their campaign performance.
Google is adding the ability to apply campaign-level negative keyword lists to your Performance Max campaigns. This makes managing your exclusions across multiple campaigns much easier. For example, a retailer selling luxury goods can use a single list to exclude terms like 'cheap' or 'bargain' and apply it to multiple campaigns at once.
Google increased the limit of how many search themes you can add from 25 search themes to 50 per asset group. This expansion allows advertisers greater flexibility in targeting their desired audiences.
Device targeting and demographic age exclusions are now fully available in Performance Max campaigns. Age exclusions enable targeting of the age range most relevant to products, goals, and regulatory requirements.
Google is launching a new beta for demographic gender exclusions. This feature aims to allow advertisers more precise targeting in their campaigns.
Collection
[
|
...
]