"Google has introduced several new tools and standards to help retailers with AI-driven commerce, where digital agents handle purchases for users."
"The biggest news is the Universal Commerce Protocol (UCP)."
"An open standard that enables different AI agents, payment systems, and stores to collaborate through a common language."
"The protocol has been developed in collaboration with players such as Shopify, Etsy, Walmart, and Target, and is supported by over 20 other companies, including Mastercard, Visa, and Zalando."
Google introduced new tools and standards to help retailers implement AI-driven commerce where digital agents handle purchases for users. The Universal Commerce Protocol (UCP) serves as an open standard that enables different AI agents, payment systems, and stores to collaborate using a common language. Development involved partners such as Shopify, Etsy, Walmart, and Target. More than 20 additional companies, including Mastercard, Visa, and Zalando, support the protocol. UCP standardizes messaging, transaction flows, and interoperability to let buying agents interact reliably with merchants and payment providers. Retailers and technology partners can adopt UCP to enable seamless agent-driven purchasing across platforms.
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