Google's updated guidelines for quality raters stress the importance of assessing the expertise, authority, and trustworthiness (EEAT) of content. The new 'helpful content' component highlights that content must have clear goals tailored to specific industries. The guidelines advocate that originality and user experience are key factors in quality assessment. This means pages with vague goals should receive lower ratings, while unique, effortful content should be prioritized and positioned prominently. The guidelines aim to improve content visibility and user engagement in search results.
Last month I addressed Google's updated guidelines for its quality raters, the thousands of people who manually review websites.
The guidelines encourage raters to open more articles on top search results and check their similarity. The most unique and original should rank higher.
According to Google's guidelines, owners and creators should display the most helpful and essential content prominently - near the top of the page.
Pages with vague or no goals deserve the lowest rating.
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