Quality assurance (QA) is a crucial step in email marketing, ensuring that campaigns function correctly and reach intended inboxes. A detailed email QA checklist should encompass strategy, design, coding, and deliverability, addressing all aspects such as personalization logic and unsubscribe links. Common pitfalls like broken links, typos, and accessibility issues can jeopardize marketing efforts and are preventable. Litmus offers tools to assist marketers throughout the QA process, including email previews across numerous clients and monitoring changes that affect email rendering.
Email QA is essential to ensure campaigns perform correctly, avoiding issues that lead to broken campaigns, compliance problems, and subsequent revenue loss.
A thorough email QA checklist should include checks for strategy, design, coding, and deliverability, ensuring all components function correctly.
Common mistakes in email campaigns, such as broken links and poor accessibility, are preventable and should be avoided to protect the integrity of the campaign.
Litmus can significantly aid marketers in the QA process by allowing email previews across multiple clients and monitoring changes affecting rendering.
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