Michelle Jimenez-Meggiato, co-founder of The Pizza Cupcake, was previously an entertainment marketing executive. In 2018, she launched the frozen snack brand with her husband. Their business journey included appearing on Shark Tank, receiving major retail deals, and expanding the product line. A crucial moment involved a pivot to direct-to-consumer sales and an issue with a third-party logistics partner that threatened their shipping. The brand has since evolved into incredifulls and generates millions in sales annually.
"When we started The Pizza Cupcake, I was already an entrepreneur, managing talent in beauty and entertainment and consulting for an early-stage tech startup."
"When we pivoted to DTC in 2020, we onboarded our first 3PL partner. Shortly after they began shipping, some orders were delivered to customers thawed."
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