How a headphone site operator built loyalty startup Lantern to solve his own problems | TechCrunch
Briefly

How a headphone site operator built loyalty startup Lantern to solve his own problems | TechCrunch
"Andrew Lissimore has been running the audio apparel site Headphones.com for nearly a decade now. While audiophiles have a high affinity towards their gear and want to try out new gadgets, Lissimore wasn't satisfied with continuously spending money on platforms like Meta and Google to acquire new customers; he wanted to find a way to better retain the customers he already had."
"The founder started to look for solutions within the Shopify ecosystem that would help the business with loyalty programs. But most of what he found offered only spend and tier-based solutions. So he decided to build his own system. What started as a project to solve loyalty for Headphones.com is now a startup called Lantern, which other companies can use to easily integrate loyalty solutions into their own businesses."
Andrew Lissimore has run Headphones.com for nearly a decade. He sought ways to retain customers rather than continuously spending on platforms like Meta and Google. Existing Shopify loyalty apps focused on spend and tier-based models, so he built a custom system. The project evolved into Lantern, a startup offering a Shopify-native loyalty and referral platform. Lantern consolidates account creation, loyalty, and referrals, and can award points for activities including forum participation. The platform emphasizes easy, code-free integration and customizable design. Former Shopify Polaris designers Kyle Peatt and Dominic McPhee joined as co-founders. Lantern operates with eight full-time employees.
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