Preeti Sarkar, a 24-year-old content creator, began posting on YouTube at age 18 and now has 1.6 million followers across platforms. She founded her clothing brand, Peetizen, amidst a trend among Indian influencers who leverage their audiences to create businesses. The influencer economy in India has expanded significantly, with over 2 million monetized creators affecting over $350 billion in consumer spending. Projections indicate that revenue from this ecosystem could surpass $100 billion by 2030, influencing purchasing decisions and shaping consumer trends.
Preeti Sarkar, at 24, has garnered a following of 1.6 million on social media and launched her clothing brand, Peetizen, reflecting the rise of influencer-led businesses in India.
India's creator economy features over 2 million monetized creators influencing more than $350 billion in consumer spending, with revenue projected to exceed $100 billion by 2030.
Creators in India are not just entertainers; they are shaping consumer preferences. The creator ecosystem is expected to drive over $1 trillion in consumption by 2030.
Preeti Sarkar began posting YouTube videos in 2018. At that time, content creation was not widely recognized in her town, and she aimed to demonstrate its potential.
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