OpenX Technologies, Inc. has integrated with S&P Global Mobility's Polk Automotive Solutions, enabling precise audience measurement for the automotive sector. This integration aims to enhance marketing outcomes for auto marketers by offering real-time attribution linked to vehicle transactions. With the US automotive media ad spending expected to exceed USD$31bn in 2025, the integration provides advanced analytics derived from over 30 years of ownership history. Utilizing OpenXSelect, a supply-side targeting platform, marketers can benefit from improved targeting accuracy and campaign optimization across multiple channels.
With US automotive media ad spend projected to surpass USD$31bn in 2025, OpenX’s integration with Polk enables real-time attribution tied to actual vehicle transactions.
Polk's predictive audiences are rooted in over 30 years of ownership history and trained against census-level vehicle transactions for greater targeting accuracy.
OpenXSelect, a curation and supply-side targeting platform, offers quicker and more precise media buying across channels, enhancing campaign performance for media buyers.
The integration brings Polk’s measurement to the supply-side for the first time, combining audience precision with supply path efficiency for better outcomes in auto marketing.
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