Native advertising, though established, remains a challenging area for supply-side platforms (SSPs) to manage effectively. Advertible, a startup founded in 2023, aims to simplify native ad processes for SSPs by integrating into their existing frameworks and automating layout adjustments. Native ads, made of dynamic components like headlines and images, require real-time assembly, which can lead to latency and inefficiencies. Advertible's approach addresses these issues to support quick and versatile native ad deployment across various publishers.
"The rendering actually happens on the supply side, [because] no one's sending through anything fully baked. Those assets then have to be delivered to the SSP..."
"Creating a native ad unit is more complicated than a standard programmatic placement, because multiple teams and systems need to compose it on the fly."
#native-advertising #programmatic-advertising #supply-side-platforms #advertible #technology-solutions
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