During the holiday season, advertisers can effectively reach a wider audience, drive sales, and enhance brand loyalty. CTV viewership increased by 8% YOY, creating an optimal channel for engaging consumers. Streaming viewership sees significant growth during Thanksgiving and Christmas, making it crucial for advertisers to connect with potential new customers. However, many miss opportunities due to ineffective targeting, with 41% of CTV viewers overlooked. The fragmented TV ecosystem leaves $141 billion in revenue untapped for advertisers who do not adapt their strategies accordingly.
According to Samsung's ACR data, in Q4 2024, CTV viewership jumped +8% YOY, making it one of the most effective channels to reach engaged consumers at scale.
Streaming viewership grows by 11% during Thanksgiving week and 19% during Christmas week, compared with average non-holiday weeks.
If you're running ads on linear and AVOD, you're likely failing to get in front of 41% of potential CTV viewers, according to our research on reach, fragmentation and duplication.
Advertisers are missing out on $141 billion in untapped revenue due to the fragmented TV ecosystem.
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