As of July 10, search engines can index public Instagram posts and profiles, allowing them to appear in Google search results and increasing business visibility. This change benefits business owners by enhancing discoverability, even without a website. More potential customers can see content, potentially boosting both organic traffic to Instagram profiles and websites. Additionally, Instagram content is now more evergreen, maintaining relevance long after publication. Research shows that many Gen Z users prefer social media for searches over traditional engines, indicating a growing blend between social platforms and SEO.
From July 10 search engines may now index public Instagram posts or profiles, allowing posts to appear in Google search results, increasing visibility.
This update presents opportunities for increased visibility and discoverability on search engines, even without a website. More potential customers can view Instagram content.
Instagram content becomes more evergreen, with a longer shelf life, potentially leading to increased organic traffic to profiles and websites.
Research indicates 41% of Gen Z use social platforms as their primary search method, signaling a shift in how searches are conducted.
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