"Shares of Society Pass Incorporated (NASDAQ:SOPA) are rising Monday after the e-commerce company announced the launch of a live commerce digital retail advertising platform in Thailand. What To Know: The company, which is based in Singapore, is launching TMG Social in an effort to capture significant market share of the social commerce market. The platform, which has a revenue target of $10 million in 2026, will allow brands to create shoppable posts with product tags and links."
"Society Pass is launching the platform through its subsidiary TMG Incorporated, which already focuses on digital marketing and live selling services on influencer and creator networks. TMGX's creator economy has a network of more than 10,000 users. According to a Bain and Company study, the market TMGX is targeting is worth $90 billion."
Society Pass launched TMG Social, a live commerce digital retail advertising platform in Thailand, through its subsidiary TMG Incorporated. The platform enables brands to create shoppable posts with product tags and links and includes a "Shop Now" feature tied to trending TikTok challenges. TMGX focuses on digital marketing and live selling across influencer and creator networks, with a creator economy of more than 10,000 users. The platform targets $10 million in revenue by 2026 while pursuing a market estimated at $90 billion. Major competitors in live-stream commerce include TikTok, Shopee and Lazada, and shares rose over 28% to $2.33.
Read at Benzinga
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