Audio advertising represents 20% to 30% of media consumption in the US but receives minimal ad spending. Wondercraft aims to rectify this with Wonda, an AI-driven tool that simplifies audio content creation. Advertisers, without needing technical skills, can use natural language prompts to produce ads. Wonda utilizes advanced AI technologies and a range of voice models, allowing for customizable audio content. This tool enables creative exploration through A/B testing, providing a unique advantage in the audio advertising landscape, which traditionally lacks the visual appeal of video.
Audio advertising comprises 20% to 30% of media consumption in the US, yet it is significantly underrepresented in terms of advertising spend.
Wonda, an AI agent, helps advertisers create audio content effortlessly through natural language prompts, transforming how ads and other audio works are developed.
Audio is a challenging medium for advertisers since it lacks the visual appeal found in video, which remains the preferred format for spending.
Wonda uses advanced AI technology and voice models to enable advertisers to generate variations, making audio content creation more accessible and efficient.
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