France's competition authority has fined Apple €150 million for misusing its market position with the App Tracking Transparency (ATT) framework. ATT requires explicit user consent for tracking, leading to criticisms over its complexity and the multiple consent prompts it generates. The regulator asserted that ATT's implementation does not effectively protect personal data and fails to meet legal standards. While ATT’s goals are commendable, the regulatory authority found issues in its execution that complicate user consent.
"While the objective of the App Tracking Transparency ('ATT') framework is not at its core problematic, how ATT is implemented is neither necessary for nor proportionate with Apple's stated objective of protecting personal data."
"Unless you receive permission from the user to enable tracking, the device's advertising identifier value will be all zeros and you may not track them."
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