The French Competition Authority fined Apple €150 million for its App Tracking Transparency (ATT) feature, criticizing it as unnecessary and disproportionate to its goal of protecting user data. The implementation of ATT has led to excessive consent windows for third-party apps, complicating user experience. In light of similar investigations in Germany, Italy, Romania, and Poland, Apple issued a statement expressing disappointment but indicating no required changes to the feature. This fine highlights ongoing scrutiny of US tech giants by European regulators, amid concerns over competition and user privacy.
The way Apple implemented its App Tracking Transparency (ATT) software was 'neither necessary nor proportionate' to the company's stated goal to protect user data.
While we are disappointed with today's decision, the French Competition Authority has not required any specific changes to ATT, Apple stated.
The ATT feature leads to an excessive number of consent windows for third-party apps on iPhones and iPads, making the experience more cumbersome.
Critics have accused Apple of using the system to promote its own advertising services while restricting competitors.
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