Miss Manners advises that using the third person about someone within earshot is always awkward, regardless of the formality. Referring to customers directly is more considerate.
The term 'Welcome in' seems to have emerged from a misunderstanding of hospitality norms, perhaps influenced by experiences in German-speaking countries, according to Miss Manners.
Customer service workers should address customers directly when needing assistance from supervisors, rather than using potentially awkward third-person language that can come off as condescending.
A consumer experience can be heavily impacted by front desk staff; Miss Manners acknowledges the discomfort that comes from a rude receptionist even when the service provider is excellent.
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