According to a Statista survey, 89% of college-bound students find college websites critical for their research. Higher education leaders must create websites that are user-friendly and informative to help prospective students navigate admissions, campus life, and financial aid. Carrie Phillips emphasizes that a well-designed website should reflect a campus's real experience; otherwise, it risks alienating prospective students. The article outlines essential elements of effective higher education websites to drive student engagement and enrollment, stressing that accessibility and helpful content are vital for success.
If your institution's website is easy to find and navigate and helps students access the information they're looking for, students will be more attracted to your college or university.
Your institution's website reflects the campus experience. If the experience they get on the website doesn't match the campus experience and functions, it's just going to frustrate and upset that student.
For institutions to attract prospective students and convert them into enrollees, higher education leaders must design websites that are helpful, accessible, and engaging.
If students can't find details about admissions, campus life, financial aid, housing, and more, they'll distrust your institution and lose interest in applying.
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