As fears of a recession loom, millennials are leveraging platforms like TikTok to share valuable survival strategies with Gen Z. Drawing from their experiences during the 2008 recession, they emphasize preparation over panic. Videos feature practical advice such as stockpiling affordable food products like tuna, budgeting for essentials, and forming community bonds for shared resources. They advocate for a diversified income strategy while maintaining a balanced lifestyle to avoid eliminating joy during tough economic times. This generational exchange highlights a collaborative approach to financial challenges, fostering resilience among younger audiences.
"We don't panic during recessions, we prepare for them," one content creator said on the platform. "Listen to your millennial friends."
"Start making friends, start bartering, start making alliances with your neighbors," she said, adding that shopping for groceries and home items in bulk can be cheaper when split among others in an apartment building.
"It's amazing how quick one loaf of bread turns into a feast when everybody else has all the fixin's," she said. "We survived a long time like that."
Additionally, she said that axing "fun" activities is "not an option," so set up a budget to have some wiggle room for yourself and things you love.
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