"As per the new agreement, Spotify will pay Barcelona €75 million per season - €65 million for the sponsorship of jerseys and €10 million for the sponsorship of training jerseys. Over four years, that sum thus adds up to €300 million. For a direct comparison, Real Madrid charge €70 million for their premier sponsorship, making it clear that Barcelona's terms with Spotify are stunning."
"Further, the Sweden-based streaming giants will pay Barcelona an additional sum for the naming rights of the Camp Nou, and the sum will depend on the capacity of the venue. Should the stadium reopen to a capacity of 95%, the club will receive €20 million per season and will be entitled to €10 million if it is anything less. The agreement for naming rights runs until 2034,"
Barcelona and Spotify extended their primary sponsorship through 2030 with improved financial terms and expanded rights. Spotify will pay €75 million per season—€65 million for jerseys and €10 million for training kits—totaling €300 million over four seasons. The contract covers men's, women's and training apparel and grants stadium naming rights for the Camp Nou until 2034. Naming-rights payments will be capacity-dependent (€20 million per season at 95% capacity, €10 million otherwise). The overall potential value of up to €460 million depends on stadium renovation speed and reopening capacity, and the deal surpasses rival sponsorship benchmarks.
Read at Barca Universal
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