Chelsea gambled by not agreeing a cheaper shirt sponsor deal will they reap the reward?
Chelsea's strategy of delaying front-of-shirt sponsorship could yield higher returns if their performance improves.
This legendary London stadium is getting renamed
Twickenham Stadium, home of England rugby, will be renamed Allianz Stadium due to a new sponsorship deal, aiming to secure its future as a leading rugby venue.
Endrick becomes Red Bull brand ambassador
Real Madrid's Endrick signed a sponsorship deal with Red Bull. The 18-year-old Brazilian international is now a brand ambassador for the company, adding to his existing brand partnerships with Disney, New Balance, and Panini.