AC Milan will soon announce a new partner, and it could fuel discussions about naming rights for the new stadium. Calcio e Finanza declare that Milan 'have a new sponsor'. The Rossoneri club will soon announce its partnership with Enel, which will become a Premium Club Partner and Official Energy Partner. It is a new addition for Italy's leading energy group and one of the world's largest electricity operators.
As per the new agreement, Spotify will pay Barcelona €75 million per season - €65 million for the sponsorship of jerseys and €10 million for the sponsorship of training jerseys. Over four years, that sum thus adds up to €300 million. For a direct comparison, Real Madrid charge €70 million for their premier sponsorship, making it clear that Barcelona's terms with Spotify are stunning.
