Snapchat research provides insight for movie marketing

"44% of Daily Snapchatters have visited a movie theater in the past six months, which is 1.3x higher than non-Snapchatters and this trend is only increasing in the near future. Daily Snapchatters, for example, are 1.5x more likely to have increased their moviegoing over the past year and 1.7x more likely to expect even more visits next year."

"30% of daily Snapchatters said they preferred to see a film as soon as it premiered, while another 33% of Snapchat users preferred to see films in theaters when they have time. Snap said that this highlights the importance of sustaining social buzz beyond release weekend."

"The report also looked at the role influencers now play in promoting films, with 57% of survey participants noting that creators helped them become aware of new movies. The report also looked at how artificial intelligence is impacting film promotions, with the data showing that 56% of people are interested in AI-powered movie recommendations."

Snapchat released research examining how moviegoers use the platform to discover and engage with films. The study surveyed over 1,188 U.S. moviegoers aged 13-44 who use social media daily. Key findings reveal that 44% of daily Snapchatters visited theaters in the past six months, compared to non-users, with increasing trends expected. Daily users are 1.5x more likely to have increased moviegoing and 1.7x more likely to expect more visits next year. Social media ads lead in film discovery, while friends and family significantly impact awareness. Influencers help 57% of respondents discover movies, and 56% express interest in AI-powered recommendations. The data emphasizes sustaining social buzz beyond release weekends and leveraging Snapchat's role in connecting communities.

Read at www.socialmediatoday.com