"The martinis are cold, the oysters endless and every table sounds like a dinner party. Lately, going out for martinis, fries, and oysters has become the night-time version of matcha and froyo - a ritual, a little luxury. But when did our "savory treats" become so... French? From West Village bistros to London brasseries, French cuisine - once dismissed as too heavy or too fussy - is suddenly what's on everyone's lips. After years of small plates and coastal Mediterranean, we're saying oui to butter,"
"According to Yelp data, searches for "Parisian restaurants" are up 125% in the past three months compared to last, with "steak frites" up 27% and even "French grocery stores" up 20%. French butter, that darling of TikTok bakers, is having its own viral moment - up 52% in searches. "French food really is the cuisine of the moment," says London chef and "French Classics" author Matthew Ryle. "The last couple years, all the restaurants opening seem to be French.""
French cuisine has surged back into popularity across major cities, with martinis, oysters, fries and bistro rituals framing a night-out aesthetic. Online searches for Parisian restaurants, steak frites and French grocery stores have jumped substantially, and French butter is trending among TikTok bakers. Classic French spots are being revived while new openings favor bistro-style menus centered on butter, béarnaise and steak. Diners seek festive, closely social dining experiences and nostalgic, calorie-dense comfort food during stressful times. The shift reflects a movement away from small plates and coastal Mediterranean toward richer, convivial French dining.
Read at Salon.com
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