The article discusses the current trend in the olive oil market, where brands like Brightland and Graza have dominated with visually appealing packaging. However, the author expresses a growing fatigue with this approach and a desire for more traditional, unembellished olive oils, like Pompeian. Reflecting on the nostalgic packaging of classic olive oils and their comforting associations, the author argues that taste and authenticity are becoming more valued than aesthetics in pantry goods. The article highlights a potential shift back to simpler, quality-focused brands in the culinary space.
In the overwhelming world of aesthetic pantry goods, my longing for the lo-fi, unbothered olive oils of yore underscores a shift towards authenticity in olive oil branding.
While trendy brands like Brightland and Graza focus on graphic design, I find myself drawn back to classic options like Pompeian, which offer comfort in their nostalgic packaging and taste.
This movement also reflects a broader trend: food media professionals are increasingly gravitating towards products that prioritize taste over aesthetically pleasing and overly designed packaging.
Pompeian, with its familiar landscapes, reminds me of simpler times in the kitchen — a testament to the notion that quality and authenticity often triumph over style.
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