The article details the historical significance of the Pig Stand, founded in 1921, as a pioneer of the drive-in dining experience that has evolved into today’s fast food drive-thrus. It highlights Jessie G. Kirby's vision in catering to motor vehicle users, leading to a rapid expansion of drive-ins across the U.S. Although Pig Stand enjoyed initial popularity, it eventually faced competition from newer chains such as Sonic, which introduced innovations like intercom-based ordering that further streamlined service. The legacy of Pig Stand includes notable food innovations and the use of neon signage in advertising.
Jessie G. Kirby, co-founder of Pig Stand, had the prescient realization that people in cars wanted fast, convenient service. Carhops would approach vehicles, take their orders, and return with food just minutes later.
Pig Stand, which opened in 1921, let its customers drive up, park, and order a barbecued pork sandwich served right to their window by a carhop. The idea proved so popular that, by World War II, there were 70,000 drive-ins throughout the country.
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